Sony's Super Bowl Bash
November 15, 2000

Sony Computer Entertainment America Inc. announced today the continuing sponsorship of exciting fan-based events in conjunction with Super Bowl XXXV in Tampa, Fla. from January 25-28, 2001 including the 989 Sports NFL Players Party, the 6th annual "Game Before the Game," and the Locker Room Challenge. The events will allow thousands of NFL fans to enrich their Super Bowl experience and trial the PlayStation2 computer entertainment system and 989 Sports' popular NFL GameDay 2001 football franchise.

The 989 Sports NFL Players Party, taking place January 26-28 at the Cuban Club in Ybor City, Fla., provides thousands of fans the opportunity to mingle with tons of NFL players while enjoying food, drink, music and interactive entertainment including kiosks featuring NFL GameDay 2001 for the PlayStation 2 as well as other games. On Saturday, January 27, 989 Sports will host the Locker Room Challenge at 3:00 p.m. during NFL Player Mania at the NFL Players Party. The Locker Room Challenge will feature eight of the NFL's top gamers in a single elimination tournament to determine the league's top NFL GameDay 2001 player. Later in the evening, entertainment highlights include the "Official" After Party hosted by the Crown Royal "Kings of Comedy" including Steve Harvey.

In an event that is open to media only, on Thursday, January 25, at 8:00 p.m. the annual 989 Sports "Game Before the Game" Super Bowl preview event will pit two standouts from each competing team in an NFL GameDay 2001 challenge on the PlayStation 2. For the past six years, two Super Bowl participants have represented their respective teams in this unique videogame football event.

"We're very excited to team up the football videogame experts at 989 Sports with PLAYERS INC to create the most exciting week of Super Bowl activities," said Sharon Shapiro, director, promotions, Sony Computer Entertainment America Inc. "Sony Computer Entertainment America's involvement with the 989 Sports NFL Players Party provides football fans with a unique way to get closer to the NFL and its players."

Sony Computer Entertainment America Super Bowl Event Schedule
989 Sports "Game Before the Game" (Media Only)
Where: Cuban Club (Ybor City, Fla.) When: January 25
What: Sixth Annual Game Before the Game will pit two competitors from this year's Super Bowl in an NFL GameDay 2001 competition on the PlayStation 2 computer entertainment system in a preview of the big game

989 Sports NFL Players Party
Where: Cuban Club (Ybor City, Fla.) When: January 26-28
What: Three-day celebration allowing thousands of fans the opportunity to mingle with tons of NFL players while enjoying food, drink, music and interactive entertainment including kiosks featuring NFL GameDay 2001 for the PlayStation 2 as well as other games. The 989 Sports Players Party is comprised of several events:

* Premiere Party - Friday, January 26 from 7:30 p.m. to 3:00 a.m.

-- High-profile, yet intimate party with four themed floors allows partygoers to mingle with NFL players while sampling NFL GameDay 2001 for PlayStation 2

* NFL Player Mania -- Saturday, January 27 from 3:00 p.m. to 8:00 p.m.

-- Opportunity to mix with NFL players with giveaways, autographs and photo opportunities as well as play NFL GameDay 2001 for the PlayStation 2
-- The annual Locker Room Challenge pitting eight of the NFL's top PlayStation 2 players will take place at 3:00 p.m. to determine the League's NFL GameDay 2001 champion

* The "Official" After Party of the Crown Royal "Kings of Comedy" -- Saturday, January 27 from 8:00 p.m. to 3:00 a.m.

-- Co-hosted by the "Kings of Comedy": Steve Harvey, Cedric "The Entertainer" and Bernie Mac as well as the "Queens of Comedy": Sommore, Adele Givens and Mo'nique
-- Opportunity to mix NFL players with giveaways, autographs and photo opportunities as well as play NFL GameDay 2001 for the PlayStation 2

* The "Super Bowl of Parties" -- Sunday, January 28 from 2:00 p.m. to 1:00 a.m.

-- Super Bowl XXXV ticket giveaways each half-hour
-- Fans can "select a seat in the giant living room" to watch the game with live play-by-play and NFL player commentary during the game
-- Officially licensed NFL players merchandise giveaways
-- Portion of proceeds will benefit local chapter of the Special Olympics