Sony recently announced that the Playstation 2 would be sold in a
new bundle format. This new bundle will be priced at $199 and
include a Playstation 2 console, the network adapter, and ATV
Offroad Fury 2. For consumers who do not want the bundle, the
Playstation 2 will be sold alone will still be available for $179.
Sony plans to back this pricing change by triggering a massive
marketing campaign throughout the Fall and Holiday seasons. They
also plan to increase and provide new Point-of-Sale materials to
retail outlets by the end of the year.
"As we moved past the 20-million-unit sales milestone this summer,
it is clear, through our ability to attract a broad audience, that
PlayStation 2 has become an even stronger focal point of the living
room entertainment experience,"
said Jack Tretton, executive vice president, Sony Computer
Entertainment America. "Preparing for the holidays we know that
in order to grow this massive base we must continue to engage new
users through great gaming content, consumer friendly pricing and
new technology. The new PlayStation 2 pricing plan will ensure
sustained demand for PlayStation products overall and help drive a
strong year for the category, particularly during the key selling
is part of Sony’s plan to further push its commitment to online
gaming (as announced at E3 in May). Since it will be packaging in
the network adapter with the console, Sony has found a way to push
Internet gaming into the mainstream market. Since it eliminates the
need to buy an outside peripheral, one would assume that this move
would lead to more people playing Online. By the end of 2003, Sony
expects at least 50 games to be online enabled. These online titles
include EA franchises, which can only be played online through the
Playstation 2 console.